Our Mission


Flagship Toys™ is an online toy directory that is solving a problem that many customers of color face when purchasing toys for their children or themselves. Many brick and mortar stores do not sell merchandise that reflect their local demographic. Shoppers tend to buy products that positively represent their culture or ethnicity. This preference also applies to the toys shoppers purchase - particularly dolls and actions figures. Flagship Toys curates an online directory that consists of a variety of board games, books, toys, and artwork that appeal to a broad ethnic demographic. Flagship Toys' mission is to create a central location where a range of quality dolls and actions figures that accurately represent Earth's diversity can be found. We aim to ensure children of African, Asian, Latinx, and European descent feel represented during playtime. Our shoppers are guaranteed to find links to an assortment of in-demand toys from popular brands, in addition to products from independent artists. Our directory consists of affordable products the entire family can enjoy. You'll also find profiles for kits and models to enthuse the savvy collector. Thank you for choosing Flagship Toys as your toy directory. Sail onward!


W. R. Spann

Founder, Flagship Toy